subscribe: Posts | Comments

The Difference Between News And Press Release

When it comes to knowing the difference between news and press release, what you really want to focus on are the details and the angles. If you aren’t told from the start that what you are reading is news or a press release, it’s imperative that you keep a few things in mind in order to avoid confusion. As to why you would even bother doing that, the simple answer has to do with how you make decisions.

news

 

Facts Versus Perception

Press ReleaseOne of the biggest differences with regards to news and press releases is the intent behind their messages. In news, or rather good journalistic news, the intent is always to deliver the information to people regardless of what it may be. It’s all about the truth and framed in a way for people to understand and interpret on their own.

In contrast, press releases are meant to put companies or the subject of the press release in a good light. Although they don’t necessarily lie, how they frame the words and sentence structures, what they focus on or what they highlight in the pieces, and how the information is delivered is meant to favor one side.

 

Media And CompanyPR

More than anything else, however, it’s the fact that the news is meant to be delivered by accredited media sources and press releases are provided or funded by corporations or private entities that make them so different. It’s imperative to never mistake one for the other regardless of how easy it is since you need to understand what information you are being fed.

When you start seeing a company’s press release about a particular incident or event, for example, it will affect how you see that company and the subject of the article even if you aren’t aware of it. This is simply what the platform was meant to do. Yet, it should also be noted that press releases can be sources of valuable insight into the activities of a company and what its future plans are since there are at least some grains of truth in there no matter how small.


  1. I need to send a photo along with the press release. Should I just plop it into the Word document, or what? I’m not very techie, so will appreciate simple instructions. Thanks!

  2. Excellent article, very helpful for writing my first press release!

  3. dGxidHJ0ZXRl says:

    Excellent points! I’ve been scouting the web for ideas like yours. Thanks for sharing 🙂

Leave a Reply

Your email address will not be published. Required fields are marked *